Cath Kidston, the global lifestyle brand, is planning a flagship store in China, to be located in the retail heart of Shanghai, Huai Hai Road. This opening recognises the importance of Greater China to the Cath Kidston brand as it continues to perform strongly in that territory, the company said.
Re-enforcing the brand’s positioning – The Home of Modern Vintage – the flagship store will be located in what was a 1930s residential house. The building spans over three storeys, with a retail space measuring a total 6,165sq ft/573 sq m. Situated in a prime location adjacent to other international brand flagship stores, shoppers will have an ideal environment in which to experience the full Cath Kidston range across homeware, accessories, clothing and childrenswear.
Cath Kidston said it has been extremely successful in Asia to date. First entering into the market in 2006, it has grown its retail portfolio to 63 stores across China, Japan, Taiwan, Thailand, South Korea, Hong Kong and is due to launch in Singapore on 5 September 2013. The portfolio of stores in Asia is now larger than that of the UK. Sales in China since launching in January have been very encouraging, according to Kenny Wilson, CEO Cath Kidston.
“The potential for Cath Kidston in China is huge. This is a really significant milestone for us,” he said. “Greater China is an extremely important territory for the Cath Kidston brand, and there is a real possibility that it could become our biggest market one day. The new flagship store will be a great brand showcase and is a really exciting milestone in our 20th year. The building was carefully chosen to bring to life the style and unique character at the heart of our brand and to further communicate the brand’s Home of Modern Vintage positioning. The Huai Hai Road is a fantastic location where we will sit alongside other international brand flagship stores.”
A spokesperson from Shanghai Leadman Co, said: “We are delighted to welcome Cath Kidston to Huai Hai Road, the retail heart of Shanghai and one of China’s best known shopping destinations. Cath Kidston’s unique British style and cheerful products will create an exciting new offering to the current brand mix.”