Cathedral City expands minis format with discounter range


Cathedral City, the UK’s leading cheddar brand, is expanding its range of ‘Cheddar Minis’ with a five-pack format, available exclusively to Convenience and Discount stores from 26June.

The new, netted five-pack snacking cheese will enable smaller stores to meet growing consumer demand for take-home cheese snacks, with an accessibly priced SKU (carrying a lower RRP of £1.00), offering compelling value to convenience shoppers.

Anca Lazar, senior brand manager for Cathedral City Snacking, explains the launch: “Snacking on cheese is becoming increasingly popular, as consumers become ever more mindful of the nutritional quality of their snacking choices. This is driving dynamic growth of cheese snacks, amongst which ‘netted multipacks’ are seeing the highest volume growth. 

“Our new Cathedral City Minis five–pack format has been developed to support convenience retailers in delivering value to their shoppers, permitting them to compete more effectively for a share of this ‘planned snacking’ growth. With the great taste and quality of Cathedral City that consumers know and love, at a reassuringly accessible recommended price point, Minis 5s are a nutritious lunchbox or in-home snack solution for all the family.”

The Cheese Snack sector has seen healthy volume growth of +4% in the latest year, supported by escalating consumer demand for convenient, naturally nutritious snacking solutions. Now bought by 47% of all households the sector has acquired almost fifty thousand new buyers in the latest year.

Cathedral City Minis 5s will launch in selected retailers from late June, carrying a RRP of £1.00.