CBD brand, fourfive, adds Fraser Group and Next to growing physical and online presence

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fourfive, a CBD and wellness brand loved by athletes and those leading an active lifestyle, today confirmed that it has secured a number of tier one retail listings. Frasers Group (Sports Direct, Everlast Gyms and Lovell) is listing its CBD and nutrition ranges, Next is listing the fourfive nutrition range, and Boots extends its existing CBD relationship to include the fourfive nutrition range both online and instore in 400+ stores across the UK.

In just three years, fourfive has rapidly earned a reputation for the quality of its CBD and nutrition products, expanding rapidly and building trust with its growing and loyal customer base. As part of its expansion strategy, fourfive now focuses its attention on building out its physical and online retail presence announcing a number of tier one partnerships with more to come in the next few months. As one of only a handful of CBD brands available through Amazon UK, fourfive see the next six months as pivotal for the industry, with consolidation through mergers and acquisitions a growing trend.

Dom Day, co-founder of fourfive, said: “We’ve had a very strong 2021 by adding products to our range, honing our e-commerce offering, announcing our athlete and club partnerships and securing a number of high profile physical and online retailer listings. But what is most pleasing is that our focus on quality products is resonating with consumers. Our brand ethos connects with both athletes as well as those who lead an active lifestyle – if you are going to take CBD or vitamins you may as well take a brand you can trust.”

“Seeing our products on the shelves of Boots and Sports Direct is amazing, but we’re not stopping there. If you are a big brand with a sub par CBD or vitamin product, watch out we’re coming for you,” Day finished.