ACE Gentle stain remover gains listing in Morrisons

Morrisons listing

Morrisons listing

Global stain remover brand, ACE Gentle, has secured listings in 400 Morrisons stores across the country as part of plans to further expand its UK offering in 2016.

ACE Gentle has been established in the UK market for a number of years and already has good distribution in Waitrose, Tesco, Asda, Sainburys and Poundland. The brand is a market leader in Italy, where it was launched over 50 years ago, and is also distributed across Europe, France, Spain, Germany, Greece and Belgium.

Kevin Day, product development manager at Robinson Young, the UK’s sole distributor of ACE Gentle, said: “We are absolutely delighted to have gained shelf space in Morrisons stores across the UK, it is Britain’s fourth biggest grocer so a fantastic achievement for the brand.

“We launched a new website in 2015 and have ambitious plans already in place for 2016 in the UK – backed by significant marketing, social and PR support.  In addition, in 2016 we have a number of new products that will be launched in categories not currently covered by the ACE brand in the UK. So there is plenty to look out for in the New Year.”

ACE Gentle stain remover has been specially formulated to remove the toughest of stains and yet still be gentle on even the most delicate of clothes. It is great for everyday use and helps prevent fabric colours from bleeding or transferring. It can be used on silk, wool and is even safe to use on cashmere. The product has many patented ingredients, including soil suspension polymers and a colour safety system.

There are two main products available: ACE Gentle 1l and ACE Gentle 700ml.

For further information about ACE please visit the website: