Central England Co-op introduces value range of everyday food and essentials

Customers and members visiting Central England Co-op stores in these uncertain times will be able to pick up a wide selection of food staples and essentials at a lower cost following the launch of a brand new own-brand range.

The retailer, which has over 260 stores across 16 counties, has introduced the Co-op Honest Value range into stores featuring 100% British fresh meat and Fairtrade products, fruit, vegetables, ready meals, soft drinks and dairy, as well as household goods.

The range is now live in selected stores and it is hoped to give customers and members looking to balance their budgets as a result of the impact of the Covid-19 pandemic greater options in their local community store.

Among the products in the initial launch of the range are Co-op Honest Value Chicken Breasts, Co-op Honest Value British Beef Mince, Co-op Honest Value Fairtrade Instant Coffee and Co-op Honest Value Fairtrade Tea Bags.

Andy Peake, commercial director at Central England Co-op, said: “As the impact of Coronavirus pandemic continues to hit our communities we are determined to offer greater options to help customers and members in balancing their budgets.

“The Honest Value range offers good, honest prices, as well as a great selection of everyday products which stay true to our Co-op values and standards, including being fairly-sourced.”