A charity which supports families experiencing poverty has taken delivery of hundreds of brand-new toys and games which will be distributed to children in need this Christmas thanks to a special donation by retailer Central England Co-op.
Charity Family Action has been handed a boost in its efforts to spread some festive joy to the families it supports with the major donation of children’s gifts worth thousands of pounds.
The donation comes as Central England Co-op continues its Christmas Toybox Appeal which is urging customers and members to donate a gift or stocking filler into donation points in all its 242 food stores across 16 counties.
Hannah Gallimore, corporate responsibility mManager at Central England Co-op, said: “We are really thrilled to have been able to make this donation of hundreds of toys and games to Family Action for them to distribute to families who are experiencing real hardship in these uncertain times.
“Family Action do great work on the ground in our communities with families who are experiencing poverty and disadvantages and sadly the Covid-19 pandemic has meant their work is more critical and in demand than ever.
“As a co-operative retailer at the heart of our communities we are determined to do all we can to support families and through this donation and our ongoing Christmas Toybox Appeal we hope we can make a positive contribution and ensure this Christmas is as special as possible in these uncertain times.”
Family Action took delivery of the mammoth donation at one of its bases in Staffordshire, before it distributes the toys to services across the county.
David Holmes, chief executive, Family Action said: “This year, more than ever, Family Action wants to make sure that the children we support have a very special Christmas. For many of the children, receiving a gift through our Toy Appeal may be the only present they have to open on Christmas Day.
“So, we would like to say a huge thank you to Central England Co-op for their very generous donation. By donating so many toys and games they are helping to ensure that hundreds of children across Staffordshire will have more to smile about this Christmas.”