Manchester-based tech firm, Chalkboard, has hired Madelin Snyder as product manager. Madelin will lead on an ambitious roadmap for the Chalkboard platform, which gives local businesses the tools they need to build stronger relationships with customers, improve client retention and drive sales.
The company plans to make additional hires in product development throughout 2021, with the target of a 30-strong team in place by August.
The Chalkboard platform will comprise a suite of tools that empower small businesses – from salons and restaurants to medical services and estate agents – to manage all their customer interactions from one platform. A free tool for increasing and improving Facebook and Google reviews is already live, with over 1,200 local businesses using the service.
Snyder moved to Manchester from London to join Chalkboard, having moved to the UK in 2019. Originally from the US, she has worked in start-ups for the past seven years, the last four of which have been spent in product management.
Prior to joining Chalkboard, Snyder was the co-founder of Tin Roof Collective. Based in Minneapolis, the company helped start-ups to build and scale their product companies across the US. She was also previously head of product operations at US-based web and mobile app development company, New Lion.
“For too long local businesses have been disadvantaged purely because they don’t have access to the tech to compete with larger organisations,” says Madelin Snyder. “Local businesses transform neighbourhoods into communities, and we’ve seen that more than ever since the pandemic struck. We need to help them level the playing field.
“It’s great to welcome Madelin to Chalkboard, and to Manchester,” adds John Jackson, CEO of Chalkboard. “This is a huge year for us, as we accelerate our growth and roll-out additional functionality across the platform. Local businesses have been hit hard by Covid-19 but we’re building the tools they need to find new customers and keep existing customers loyal. Madelin brings huge experience of product management and a real understanding of what our customers need in order to succeed.”