Chang beer maker’s thirst for growth satisfied with Manhattan supply chain commerce solutions

ThaiBev, one of Asia’s largest beverage producers and the company behind the world-famous Chang beer brand has completed a multi-site implementation of Manhattan Associates, Inc.(NASDAQ: MANH) Warehouse Management Solution (WMS) to support its global distribution operation. The project was successfully delivered by a joint team from Manhattan, ThaiBev’s distributor arm Thai Beverage Logistics, and Thailand’s Leading IT infrastructure and managed services partner T.C.C. Technology Co., Ltd. (TCCT). The Manhattan solution, hosted at TCCT’s carrier neutral Data Centre, has enabled ThaiBev to improve service levels for its trade customers around the world and it can now fulfil customer orders more profitably.
Manhattan’s solutions are enabling ThaiBev to deliver on its “2020 Vision” – a strategy underpinning its expansion ambitions and which encompasses 5 business imperatives: Growth, Diversity, Brand, Reach and Professionalism. Aligning with the “Reach” Imperative specifically, Manhattan’s technology has improved product availability, putting more of ThaiBev’s brands within “Reach” of more consumers in Thailand and across its international markets. The combination of world class software from Manhattan, hosting infrastructure from TCCT, and TCCT’s intimate knowledge of ThaiBev’s business requirements has enabled ThaiBev to standardise on its service capability and business approach locally and internationally.
Fully integrated with ThaiBev’s SAP ERP system and with the support of TCCT’s managed services team, the Manhattan WMS has delivered benefits on a number of fronts:
  • Improved stock visibility
  • Reduced inventory coverage requirements across multiple categories by up to 30 per cent
  • Improved inventory turns by up to 40 per cent 
  • Raised inventory accuracy levels to 99+ per cent driving significant productivity improvements in its distribution centres (Dcs)
  • Strengthened brand loyalty amongst consumers which in turn is driving revenue growth.
Kosit Suksingha, senior vice president at ThaiBev, said: “In Thailand alone, Thai Beverage Logistics operates a supply network comprising three regional DCs and a series of provincial warehouses. With Manhattan’s WMS technology and with TCCT’s complementary hosting infrastructure, we have improved product availability for our trade customers and are now able to fulfil customer orders within 24 hours of receiving the order. This means consumers can enjoy their favourite beer, spirit or soft drink wherever they happen to be across the country any day of the week, 365 days of the year. Manhattan’s technology is driving top line sales growth in both our Thai business and our international operations whilst the supply chain process enhancements enabled by Manhattan’s solutions are improving our operating margins.”
Richard Wright, general manager at Manhattan Associates, Southeast Asia, said: “It’s great to find ThaiBev’s beverage brands wherever I happen to be in the world, and I always feel a great sense of pride knowing the role Manhattan’s solutions have played in getting those products there. We’re delighted that ThaiBev is reaping the benefits of our solutions and we look forward to continuing our partnership with ThaiBev and TCCT for many years to come.”