ChannelAdvisor revamps website and brand image


ChannelAdvisor: new identity

ChannelAdvisor: new identity

ChannelAdvisor, the e-commerce platform provider, has relaunched its website and introduced a new brand image with the strapline, Be Seen.

“The online market has changed dramatically in the last several years, and we’ve changed with it,” said ChannelAdvisor vice president of global marketing Noreen Allen. 

“Our new branding reflects the evolution of the company over the last decade. We’ve grown to become the global standard for e-commerce leaders, powering some of the largest names in online retail around the world. We continue to redefine the e-commerce market – incorporating new tools and new ways of thinking so that our retailers can reach their customers more effectively — and we’re articulating this to the world through a fresh identity and message.”

ChannelAdvisor said its new website, updated logo and new company tag line reflect the company’s mission of increasing the visibility that drives sales for online retailers, while reducing the complexity to achieve it.

To view ChannelAdvisor’s new website, explore ChannelAdvisor products and services and learn how you can ‘Be Seen’ on marketplaces, paid search and comparison shopping, visit

ChannelAdvisor powers more than 3,000 retailers globally including retail brands Dell, B&Q, New Look, House of Fraser and Urban Outfitters.