ChannelAdvisor ties with Rakuten to help online retailers boost sales


ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, has announced a partnership with the UK’s third largest online marketplace, Rakuten

Rakuten’s busy marketplace, which has categories including music, DVDs, clothing, sports and outdoor, electronics and toys, has more than 15 million users. The integration will enable retailers to take advantage of this channel and maximise the sales opportunities by using ChannelAdvisor’s solutions. 

Link Walls, vice president of product management at ChannelAdvisor, said: “Marketplaces provide retailers with the opportunity to promote and sell their products to a wider audience than they could reach directly. Our marketplace solution provides the flexibility to automate, optimise and expand merchandise sales, allowing retailers to maximise revenue opportunities and streamline inventory management. The partnership with Rakuten strengthens our already comprehensive marketplace portfolio and provides retailers with an even greater breadth of channels through which to sell their goods.”

By setting up a single inventory data feed, ChannelAdvisor customers can list and advertise products more efficiently across multiple online channels. This saves a significant amount of time and hassle, allowing them to focus on what really matters – attracting customers and driving sales, the company said. As well as providing better management of multiple e-commerce channels, Rakuten sellers will also be able to maintain real-time visibility into their stock levels, pricing and sales.

“We are excited to announce Rakuten as a partner and are really looking forward to working together,” said Walls. “By offering this new marketplace we are continuing to help businesses connect to new customers and new sources of demand – which is essential for growth.”

This partnership is the latest move by ChannelAdvisor to help retailers worldwide sell more successfully across hundreds of online channels including Amazon, eBay and Google.