Charles Tyrwhitt launches new website with Accenture Strategy’s Javelin Group and Demandware to support future growth

Accenture and Demandware today announced that Charles Tyrwhitt, the British menswear retailer, has launched its new website and commerce system with the help of Accenture’s Javelin Group, the digital retail strategy consulting business that is part of Accenture Strategy, and Demandware, the industry-leading provider of enterprise cloud commerce solutions.

Since it was founded in 1986, Charles Tyrwhitt has sought to develop a range of menswear that delivers flawless design and fit at remarkable value. The retailer’s range includes everything from formal shirts to suits, shoes, casual clothing, knitwear and accessories, with a commitment to quality at the heart of its offering. With four-fold growth in sales over the last five years, its bespoke ecommerce platform had reached its full potential, and was restricting the retailer’s ability to cater for customer demand during peak periods.

To support international growth plans and the launch of rich new features designed to drive revenue, Charles Tyrwhitt selected Demandware Commerce Cloud for its scalable infrastructure and Javelin Group as its strategic implementation partner for its specialist retail knowledge and its proven track record of successfully developing and implementing commerce technology solutions.

The new website, now available in the UK, USA, Germany and Australia, delivers a vastly improved customer experience and includes device-optimised design across mobile, tablet and desktop, enhanced personalisation, enriched merchandising including customer recommendations, and significantly improved web performance.

“We have a notable percentages of sales coming from retail stores, contact centres and online channels including mobile and tablet. However, we needed the central backbone to tie these channels more closely together to enhance our omni-channel experience for our customers,” explained Simon Kerry, chief information officer at Charles Tyrwhitt. “Demandware’s scalable commerce platform and the digital retail strategy and implementation experience of Javelin Group have resulted in a flawless transformation of the Charles Tyrwhitt customer experience.”

“The joint effort has equipped us with the resources to continue enhancing our speed to market and developing the new functionality to meet customer needs,” added Kerry. “The new website launch has gone more smoothly than we could have imagined, and this is testament to the effort, focus and high standard of work involved by everyone in the Javelin Group, Demandware and Charles Tyrwhitt teams.”

Charles Tyrwhitt already has 24 stores in the UK, USA and France. The retailer’s aims for future expansion include building a presence in a number of additional territories over the next three years. The Demandware commerce platform, along with systems integration from Javelin Group, will support Charles Tyrwhitt’s objectives and help Charles Tyrwhitt to quickly launch local language, local currency ecommerce sites for new regions.

Andrew Gilboy, VP EMEA at Demandware, commented on the engagement: “Charles Tyrwhitt is a British success story and we are confident that we will be able to use our industry experience to support its ongoing development. In a fast-paced retail environment speed is essential, and we look forward to continuing to work with Charles Tyrwhitt to take advantage of new opportunities – whether it’s handling increased consumer demand, exploring new markets or launching its next range online.”

Fraser Davidson, chief technology officer at Javelin Group said: “As the strategic partner on the new website project, we drew on our deep retail and digital knowledge across all of Javelin Group to successfully develop and implement a complete and comprehensive commerce solution for Charles Tyrwhitt. We are certain that this digital transformation will delight customers and drive sales. We look forward to an ongoing relationship with Charles Tyrwhitt as the retailer continues its success story into new markets.”