The pioneer of field to bottle spirits; Chase Distillery is branching out into a new drinks’ category, a range of ready to drink gin seltzers called chase’s Gin Seltzer.
The drinks range is a blend of Chase Gin (which is made entirely from scratch) and sparkling water sourced on the family farm, with no artificial ingredients. The natural botanical flavours include Pink Grapefruit and Pomelo, Seville Orange, London Dry & Lemon gin, and are set to take the Chase brand into a new generation of consumers.
The Distillery aims to tap into the active Millennial demographic, seeking a drink that’s big on flavour and complements a healthy, wellness-driven lifestyle. Each can is just 89 Calories per 250ml. The range will be sold initially via Chasedistillery.co.uk offering consumers a mixed X3 250ml trial pack for £7.50 and by the case (X 12 pack) at £30
James Chase, director at Chase Distillery, was inspired after witnessing the popularity of the category whilst living in the USA, before returning home to find the wellness scene booming. He is focused on retaining the family focus on provenance, with everything crafted at source.
Chase says: “Consumers are becoming increasingly health-conscious, and for those seeking a low-calorie alternative to wine, beer and cider, Chase’s Gin Seltzers are ideal. The range is designed for those active, on-the-go individuals that want to enjoy a drink without compromising their healthy lifestyle.”