Chatwins Bakery selects C2Epos and Digipos to roll out new point-of-sale system


Chatwins Bakery will be rolling out a new point-of-sale solution using hardware from Digipos – Omnico Group’s retail hardware business – and software from C2Epos to improve stock management and the in-store customer experience. The new point-of-sale technology will be deployed over the next six months in more than 25 bakeries and four coffee lounges.

C2Epos and Digipos have already installed the state of the art point-of-sale system in the first Chatwins Bakery at 40 High Street in Nantwich.

Unlike other retailers, bakeries face specific stock management challenges as some unsold products at the end of the day cannot be sold the next. The new point-of-sale system will allow Chatwins Bakery to better predict sales, which in turn will dramatically minimise wastage.

Chatwins Bakery’s goal is to reduce the cost of raw materials by 10% over the course of the next 12 months – by using bakery specific features of the C2Epos point-of-sale software linked to their existing production management system, including detailed centralised web based sales analysis and shop ordering, wastage entry, delivery and stock information all entered  at the till point.

Bakeries handle a high volume of low cost transactions due to the nature of their products. This means that, customers need to be served quickly through an efficient system in order to maintain customer satisfaction by minismising their waiting time.

Edward Chatwin, chairman and managing director of Chatwins Bakery, said: “My family has been producing and selling baked products for over 100 years and I’m passionate about maintaining my family’s success by future-proofing the business. By combining Digipos hardware with C2Epos software, we have been able to update our payment system which will ultimately help us provide a better service to our loyal customers.”

Jeremy Westcott, partner of C2Epos, said: “Choosing the correct hardware is critical to an EPOS system. Ensuring optimal performance and reliability are key to the overall solution for which the Digipos hardware delivers on all points.  Digipos has shown consistent commitment to the project and we look forward to working with them on future projects, especially in the Retail Bakery sector.”

Justin Foster, channel sales manager of Digipos, said: “Two things are important from a bakery’s perspective: a good quality, consistent product and great customer service. Technology plays its part here by making sure that stock and inventory is handled efficiently as well as improving the speed and accuracy at checkout to enhance the level of customer service. Together with C2Epos we’re helping to make this happen at Chatwins Bakery and we’re delighted to be a part of this change as the company paves the way for the next 100 years of illustrious history.”