Checkpoint Systems appoints business unit director for UK

Checkpoint Systems, a global leader in merchandise availability solutions for the retail industry has appointed Mike French as its new business unit director for the UK business.

Checkpoint focuses on helping retailers implement loss prevention strategies, increase merchandise availability and be the first choice for source to shopper solutions. French’s appointment comes at a strategically important time for the company, as it rolls out a series of new product and software solution announcements.

An experienced sales and business development professional of 24 years, French has worked in a variety of senior sales roles across the retail industry. He joined Checkpoint Systems in September 2017 as sales director before quickly being promoted to business unit director where he heads up a team of 39. Prior to joining Checkpoint, French spent more than 15 years working for Avery Dennison.

Described as ‘intelligent, strategic, creative and marketing savvy’, French will be instrumental in driving business growth across the retail and FMCG sectors for Checkpoint’s broad product portfolio. A portfolio that includes EAS systems comprised of hardware, consumables and software, Alpha® high-theft security solutions and source to shopper RFID merchandise visibility solutions.

French commented: “I’m delighted to be stepping into the role of UK business unit director at Checkpoint Systems at this exciting time in the company’s development. Checkpoint works closely with retailers to enable them to sell more and lose less across their supply chain. Checkpoint’s solutions ensure merchandise is available and secured with a clear return on investment. I look forward to working with the wider Checkpoint team to unearth new opportunities and help retailers grow profitability.”