Checkpoint Systems launches microwave safe, anti-theft label for supermarkets

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New microwave safe, anti-theft label

New microwave safe, anti-theft label

Global supplier of shrink management solutions, Checkpoint Systems, has launched a enhanced performance (EP) anti-theft EAS (Electronic Article Surveillance) food label for supermarkets that is certified to be microwave safe.

According to Checkpoint, the 4010 EP Food Label was designed specifically to protect fresh and frozen supermarket food. It has been certified as microwave safe and non-flammable by TUV Rheinland, an international service group that provides manufacturers with assessment and certification services to ensure product safety.

Extensive TUV testing revealed EAS labels from other manufacturers sometimes showed browning around the edges and in some cases even caught fire when placed in a microwave oven, making the food potentially unsafe for consumers. Checkpoint’s 4010 EP Food Label passed all TUV tests without incident.

Protecting supermarket food items from theft, especially fresh and frozen meat, poultry and seafood, is more important than ever. According to the last Global Retail Theft Barometer, shrink rates for high-risk food such as fresh meat reached 2.35% in Europe versus the global retail shrink average of 1.45%.

“The new 4010 EP Label is designed specifically for food and offers optimized protection without risk,” said Farrokh Abadi, president & COO, shrink management solutions Checkpoint.  

“By offering maximum protection and enhanced deactivation at the point of sale, food retailers can improve merchandise availability and enhance their consumers’ shopping experience while increasing sales.”

The 4010 EP Food Label can be applied through high-speed source tagging at the point of manufacture, or through in-store tagging, said Checkpoint. The new EAS label is claimed to maintain its enhanced performance throughout the supply chain, including after being stored in a freezer.

Retail Times’ readers can watch a one-minute video titled, “Is your food catching on fire?” at https://www.youtube.com/watch?v=O6UTH_kz3oc

The 4010 EP Food Label is available immediately.