Chelmsford Star Co-op starts trial with Snappy Shopper

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Chelmsford Star Co-operative Society, an independent Co-operative Society based in Chelmsford, Essex, is starting a home delivery trial with Snappy Shopper, the cutting-edge home delivery app and web platform.

The new home delivery service with Snappy Shopper will start on 1 March 2021 across central Chelmsford. The website and mobile-app service, will initially be offered to those closest to the Chelmsford city centre, and will enable shoppers to order their convenience shop online and see it arrive at their door within 60 minutes.

Head of food at Chelmsford Star Co-op, Joe Kerr, said: “The pandemic has brought about many changes to the way we live our lives. Lockdown rules mean people are worried about popping to their local convenience store for a top-up shop like they used to, so are often going without key household items. But this has led to a wider cross-section of our community being comfortable using the internet. We hope this move will bring the ‘convenience’ back into convenience store shopping.”

A huge range of food, drink and toiletry items will be made available through the service, including some of the most popular meal deals. 

Andy Batt, head of group development at Snappy Shopper, said: “We are thrilled to be collaborating with Chelmsford Star Co-Op on their proof of concept.  Our home delivery/click and collect app will provide their customers with a friendly, convenient and trusted service direct to doorsteps.

“This hub and satellite model trial with Chelmsford Star has proven to be very successful with other Co-ops. It allows the supermarket to operate the fulfilment which enables smaller stores to offer a greater range of products to their customer base and maximise revenue potential. “

Awareness of Snappy Shopper continues to grow nationally, regionally and locally through Snappy Shoppers’ broadcast, social and digital channels alongside print and web collaboration with retailers. 

More and more customers have started to use the app because of the speed of service and the wide range of products stores like Chelmsford Star can provide to shoppers. “The experience we have gained from working in partnership with other Co-op regions has allowed us to progress the technical and marketing support swiftly,” Batt added.

Demand for Snappy Shopper has grown throughout the pandemic as shopper behaviours have changed. “Working closely with Joe Kerr and his team to exceed their ODC (On Demand Convenience) objectives means we will drive incremental sales revenue from our thorough technical and training support process.

“Our marketing teams are collaborating closely to ensure existing members are aware of and can use the new service. We are also undertaking a hyper-local promotional strategy to attract and acquire new shoppers who will benefit from an assured same-day/next day service,” he said.

Chelmsford Star Co-op hopes to expand the service into other areas of Essex soon.

Snappy Shopper works with seven regional Co-ops and is available in over 700 stores across the UK.