Chelsea enjoys surge in retail footfall during summer of sporting events

Duke of York Square: surge in visitor traffic

Duke of York Square: surge in visitor traffic

While many retail areas reported dissatisfaction with the low numbers of tourists during London’s sporting season, Duke of York Square in Chelsea has announced a significant increase in footfall to the area.  

According to the retail centre, this is largely thanks to the screening of significant events including the Diamond Jubilee, Wimbledon and the Olympics, which were held both in the square and on the private fields located beyond, encouraging not only spectators, but shoppers into the square.  

The retail core of the area saw a footfall increase of 10% against last year, with over 7,500 attendees at both the Opening and Closing ceremony screenings of the Olympic Games, the Square said.  

This figure is amplified by the scores of mid-week viewers, flocking to the area to catch up on the nation’s sporting success and soak up the atmosphere, it added.