Cherry Tree’s sales for December 2020 were up 613% on the same time last year having shipped 8,000 orders across the UK, either as gifts or products for hungry foodies.
Cherry Tree’s new for 2020 gift boxes and selections were real superstars. These curate a wide range of their foods like crackers, cheeses, chutneys and pate into a beautiful gift box with a handmade personalised card with the customer’s message of choice. These proved really popular as people gift to their loved ones remotely in these strange times. The company also launched a loyalty points scheme and refer-a-friend as well, which helped people to get something back from their online shopping with Cherry Tree.
This increase in online sale had the added benefit of Cherry Tree being able to fund the planting of 435 new tree’s in its native Somerset, through a fantastic reforestation collaboration with Creating Tomorrow’s Forests, which saw it donate a tree for every £500 of online sales over November and December.
Intending to carry on this momentum into 2021 with Valentine’s Day and Mother’s Day, Cherry Tree has some new products and gifting options available, including a Breakfast In Bed box and Valentine’s Fine Food Gift Box.
Chris Braitch, head of commercial, says: “It’s been an amazing Christmas for online sales. It’s so great to see more customers willing to buy direct from brands and producers, and from independent local shops, rather than always having to spend their money with the big supermarkets all the time.”