Chewable vitamin brand Yumi launches in Boots UK

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Chewable vitamin brand, Yumi, is expanding its retail offering after securing a distribution deal with Boots UK.

Three products from Yumi’s range of gummies will be available to buy in-store and online from the UK’s leading pharmacy-led health and beauty retailer.

Boots is the latest retailer to stock Yumi products, joining Holland & Barrett, WH Smith, Urban Outfitters, GNC and OTG.

The Yumi Lean & Detox apple cider vinegar (£14.99), Hair, Skin and Nails (£14.99) and Sunshine vitamin D (£12.99) gummies will launch in 355 Boots stores from the 8th November across the UK with an introductory 3 for 2 offer.

The brand also recently secured retail deals in the UAE and Saudi Arabia with Marina Pharmacy, Nahdi Pharmacy and Biotic health stores as it continues its international expansion.

Sebastien Vanderlinden, CEO at Yumi, said: “When we first started the business in my one-bedroom apartment, we always envisioned seeing Yumi products on the shelves of major retailers so I’m thrilled to be launching with such a huge health retailer.

“Our recent launch with Boots further establishes us as one of the market leaders for chewable vitamins and for that I am incredibly proud. We look forward to a long and successful partnership with Boots and to continue to change the narrative on taking vitamins!”