Customers of Chi Chi London are set to experience a noticeably upgraded digital experience following the fast fashion retailer’s launch of its new e-commerce platform with help from digital commerce consultancy Tryzens.
Chi Chi London was created in London over 25 years ago and has grown into a well-recognised brand focused primarily on women aged between 18 and 35. Operating solely online, the company sells to customers throughout the UK and worldwide, and is known for pushing the boundaries of fast fashion with innovative designs, bringing catwalk inspired fashion direct to the high street.
Building on the theme of innovation and to drive further growth, Chi Chi London enlisted the help of Tryzens to migrate its e-commerce site to Magento Commerce (M2). The migration has provided the fast fashion retailer with a powerful, modern, agile and responsive platform, which will revolutionise the way it interacts with its customers. It was imperative that the new offering would be able to scale to meet high traffic demand and also be easily extended to new geographies and currencies with minimal effort. Tryzens also built in new flexibility, which will improve the customer experience and enable the retailer to update its product ranges in real-time. Tryzens has also added new payment and delivery mechanisms to the site, extending Chi Chi London’s reach in international markets.
Chi Chi London said: “In launching our new platform, we remain focused to achieving our core goals of an engaging experience for customers both abroad and at home and enabling international expansion in the process. Our product lines are changing constantly to meet the needs of our fashion-forward customers and by migrating to a new platform with Tryzens, we will have access to a range of new tools to bring our creations to life.
“Tryzens’ reputation as an eCommerce specialist, with a track record of success in digital commerce and assisting businesses with their online stores, customer engagement and international expansion was the deciding factor in bringing them in to assist with our Magento migration. We feel that we’ve found the right strategic partner to be working with as we continue our growth plans.”
Brian Green, head of EMEA sales for Magento Commerce, an Adobe Company, said: “Seizing international eCommerce opportunities is all about market timing, speed, and agility. This is why the Magento platform provides a unique multi-site architecture, a marketplace of platform extensions and the ability for development teams like those at Tryzens to customise for Chi Chi London.”
Andy Burton, CEO of Tryzens, explains that a clear focus will be placed on enabling an agile, efficient and scalable solution that will be cost effectively rolled out, in support of the business’ plans for growth:
“Chi Chi London offers stylish, high-quality clothing, and their customers will expect no less when it comes to their eCommerce platform. In working with Chi Chi London, our approach will be to complement that passion and their philosophy of innovation, combining the very best in their design with the technical specification and flexibility of a Magento solution that can evolve with them.
“The new site will enable Chi Chi London to offer more engaging content to its customers, reflecting the business’ confident passion and their understanding of their core demographic. I look forward to working with such a creative and talented team who have a clear ambition and goals,” Burton concluded.