Chicago Town launches £1.5m multi-media campaign with 13 once-in-a-lifetime trips to Chicago up for grabs

Chicago Town has launched a £1.5million multimedia campaign that will showcase how the UK’s number one frozen pizza brand goes to town on getting pizza inspiration from Chicago. This is supported by an on pack competition to give consumers the chance to experience Chicago for themselves too – with 11 once in a lifetime trips to be won. In addition to an Absolute Radio partnership, offering a further two trips to the Windy City.

As part of the campaign, the much-loved brand will be featured across an array of national out of home media, including bus stops, railway stations and London Underground. With eye catching headlines and vibrant Chicago imagery, the ads will tell the story of why the brand goes to Chicago for inspiration. The ads will also include the brand’s tasty range of pizzas including Takeaway, Tiger Crust and Deep Dish.

To also give consumers a chance to experience Chicago and its incredible pizza scene for themselves, they can enter a competition via an on pack promotion until end of July across Takeaway, Tiger Crust and Deep Dish packs. It will see winners stay at the Chicago Townhouse, where they will be treated to a three-night stay, a pizza bus tour, pizza making class, a boat tour and £300 spending allowance.

This was supported by a 4-week Absolute Radio partnership, with both the Sarah Champion Weekend Breakfast and the Dave Berry Breakfast Show offering up a trip each for their listeners. Chicago Town took Sarah Champion to Chicago to experience the prize for herself and broadcast her show live from the Chicago Townhouse.

Rachel Bradshaw, marketing manager from Chicago Town, said: “We are lucky enough to regularly visit the incredible city of Chicago to stay up to date on pizza trends and ensure we’re always offering the tastiest Chicago-inspired pizzas, and we want to give our pizza fans the opportunity to experience the Chicago pizza scene for themselves.

Supporting the campaign across radio, OOH, and through our on pack promotion has helped us reach the masses to showcase where we get our inspiration for our delicious pizzas and show how we bring them a real taste of Chicago.