Chicago Town launches Pizza to Go concept for convenience

Chicago Town, the UK’s number one frozen pizza brand, is helping convenience retailers get a big slice of the booming £6bn* grab and go market with its exciting hot and fresh takeaway pizza concept – delivering a fantastic 50% margin.

Retailers who buy the Chicago Town hot ‘Pizza to Go’ cabinet – for just £550+VAT – will be reimbursed in FREE stock[. Also, with free installation, free training and free POS it really is an affordable, quick and simple hot food to go solution for retailers who want to make more dough.

Stores who get involved can freshly prepare and sell delicious 12 inch stuffed crust Chicago Town ‘Pizza to Go’ straight from a hot cabinet sited in store. With unique fresh rising dough, that’s never pre-cooked, the pizzas deliver real takeaway taste with a stuffed crust bursting with its signature tomato sauce. 

Available in the two most popular Chicago Town Pizza flavours, Loaded Cheese and Loaded Pepperoni, they can be sold in quarter slice, half pizza or even a whole pizza giving flexibility to create exciting meal deals and attractive price points.

Richard Cooper, senior brand manager, Dr.Oetker says: “With over 25 years’ experience in making epic pizzas, we are passionate about delivering The Ultimate Pizza Hit at Chicago Town, from the first bite to the last.  Hot, fresh and ready to go, Chicago Town ‘Pizza to Go’ is the ideal addition to your existing hot food offering, providing all the authentic high street takeaway characteristics that always hit the spot and keep customers hungry for more.

“With sales of hot food to go predicted to go through the roof in 2019 there’s never been a better time to get your hands on one of our fantastic hot ‘Pizza to Go’ solutions. And, as a special introductory offer, every retailer who signs up will get the cost of the cabinet in FREE stock. Plus, with 50% margin available retailers really can’t afford not to get a slice of the action.”

Chicago Town is the perfect hot food to go partner to help convenience retailers drive incremental sales both day and night. Participating stores will be provided with a range of promotional support materials including point of sale packs, menu cards and disposables. In addition, full training will be provided to help retailers become a ‘Pizza to Go’ professional and serve up The Ultimate Pizza Hit every time. Ongoing support through field teams will also be given to retailers to help them continually maximise sales and delight customers.

Product details and spec

  • Chicago Town ‘Pizza to Go’ cabinet dimensions: W=565mm D=565mm H=780mm
  • Chicago Town ‘Pizza to Go’ 12” Pizzas are available in two flavours Loaded Pepperoni and Loaded Cheese
  • Case size of 8
  • RRP £7 per pizza