Chicago Town has invested £2.5million in a multimedia campaign that will see the nation’s favourite frozen pizza brand go to town on showcasing its amazing range of pizzas and toppings.
The move comes after a successful period for the brand, which is now worth £134m, maintaining its lead in the frozen pizza category. Chicago Town’s Tiger Crust range alone has seen remarkable growth during 2021, up nearly 29%2 year on year.
Following continued success in the category, Chicago Town will spend £2.5m delivering a multi-media national campaign across TV, social, digital and OOH including bus supers, rail transitions, bus stop wraps and fly posting. A notable slice of the campaign is a high impact presence at London Waterloo, which comprises of heavy brand engagement such as sampling opportunities.
The much-loved brand will launch a striking 96-sheet special build billboard campaign to promote its Loaded Cheese, Cheesy Stuffed Crust Takeaway pizzas. The innovative ad champions the generous toppings, made to appear as though the huge billboard has dropped as a result of having so much cheese on the pizza.
Rachel Bradshaw, Marketing Manager from Dr Oetker said: “We know that pizza fans love our delicious flavour and value our generous toppings. This new campaign will encourage even more pizza moments while showcasing our fully loaded taste credentials”.
“We’re really excited to have extended into out of home formats to increase the reach and the impact of our existing masterbrand campaign.”
The multi-media campaign will run from 4th October for eight weeks.