Childs Farm’s moisturising hand wash unfragranced is from the UK’s number one children’s and baby toiletry brand. Aimed at people who prefer unscented products to keep their hands clean and moisturised.
The deeply cleansing formula uses coconut-derived cleansing ingredients to not only clean skin, but also leave it hydrated. Glycerin helps to retain moisture in the skin leaving all skin types feeling soothed and hydrated.
Joanna Jensen, Childs Farm founder & executive chairman, comments: “A recent survey into consumer habits cited that just under half of shoppers (45.5%) prioritise buying beauty products that are fragrance free. The launch of Childs Farm moisturising hand wash unfragranced, will therefore appeal directly to this audience.
“This variant joins our award-winning grapefruit and organic tea tree which has performed exceptionally well this year – helping us to gain incremental growth into the category. We expect to gain even further traction with the launch of unfragranced.
“Encouraging children to wash their hands could not be more important than it is today. We know from our customers that many children have been experiencing dry and chapped skin throughout the Covid-19 crisis, which can be both irritating and painful. We always recommend washing for 20 seconds, dry for 20 seconds and moisturising – even for children – to avoid chapped, sore hands that are at risk of infection.”
All of Childs Farm hand washes are approved by dermatologists and paediatricians and are suitable from birth.
Childs Farm donated 25,000 bottles of moisturiser and hand wash to our incredible NHS heroes during the Covid-19 crisis.
Childs Farm unfragranced hand wash is going into all Boots, Tesco, Sainsbury’s and will be available on Amazon during June 2020 – 250ml & 6 packs with an RRP of £4.00 per unit.
Childs Farm unfragranced hand wash will be in independent retailers and cash & carry / wholesalers from July
Childs Farm grapefruit & tea tree hand wash is available in Boots, Tesco, Morrisons, Lloyds, Amazon, CF.com and Ocado.