Childs Farm launches new children’s suncare products in Ocado

Award-winning children’s skin and hair care brand, Childs Farm, today announces the launch of its new sun care range on Ocado, the world’s largest dedicated online supermarket.

Following its launch on Ocado in 2013, Childs Farm has become one of Ocado’s fastest growing baby and children’s toiletries brands. Its product range has more than doubled in value over the last year, contributing to significant growth in Ocado’s baby and children’s toiletries category.

Melissa Broomes, senior buying manager health, beauty and baby at Ocado, said: “Childs Farm continues to perform consistently well across its entire product range and we are confident this will continue with their new sun care line. We love the brand and the strong values that comes with it, and we’re delighted to offer our customers a new range that is dedicated to the protection of young skin from the sun.”

The two new sun care products now available; 50+spf sun cream and after sun lotion are created specifically for young skin, (6 months and upwards) and are packed full of natural ingredients including sunflower wax, aloe vera and shea butter, which help protect, soften and hydrate the skin.

Like all Childs Farm products, the new sun care range is made in the UK, and uses natural ‘free-from’ ingredients and essential oils to produce clinically tested products that are:

  • Specially made for the unique needs of children and babies’ skin and hair
  • Suitable for sensitive and eczema-prone skin
  • Paediatrician approved
  • Dermatologically tested and approved
  • 98% naturally derived products

The 50+spf sun cream has been developed with the highest strength sun protection factor, and contains titanium dioxide — a naturally occurring mineral listed as safe by the World Health Organization. Titanium dioxide blocks harmful UV rays and causes less irritation to skin than other UV absorbing chemicals often used in conventional sun creams. The after sun lotion soothes and hydrates young skin following exposure to sun, wind and other outdoor conditions.

Joanna Jensen, Childs Farm founder, said: “As a mother myself, I understand the importance of looking after young skin, and keeping kids safe in the sun is a top priority for all parents today. We’re thrilled our new launch with Ocado means parents can continue to easily access our products from the UK’s most trusted online shopping platform.”