China debut for ghd with Tmall flagship

China debut

ghd, the leading high-end hair styling tool brand, is launching into China and announces the opening of the flagship ghd store on Alibaba-owned Tmall.

Following a successful cross border business with Tmall Global since 2018, launching into China with an owned business entity is a fundamental development in the evolution of ghd, a British brand which launched in 2001 in Leeds by three hairdressers with one product – the iconic ghd styler – which remains the best-selling product for the brand today.

ghd marked the official launch with an exclusive event held in Shanghai today (April 23rd), announcing the official alignment with Tmall and the collaboration project ‘Tmall Super New Star’, which is dedicated to bringing emerging brands that have been making substantial achievements in foreign markets into the vision of Chinese consumers.

Jeroen Temmerman, ghd CEO, says: “2021 is such a monumental year for ghd as we celebrate our 20th anniversary and the introduction of the brand to Chinese consumers. We know that the Chinese consumer is looking for brands that have trusted and advanced product technology and functionality – as a technology and innovation driven company, I am confident that Chinese customers are going to be impressed with ghd, and that we can become the number one preferred hair styling tool brand in China, for both consumers and professionals.”

ghd has partnered with Tmall for the long term and will be participating in high-profile activations with Tmall throughout the year. “Tmall is undoubtedly one of the most important strategic partners and provides us with a trusted platform from which to engage with local Chinese consumers. Together we will spare no effort in transforming lives with the power of ‘Good Hair Days’,” Temmerman said.

A consumer facing seven-day pop-up store is the second stage in the launch activations, allowing Chinese consumers to experience the incredible results of the ghd products and discover the 20-year heritage of the brand. Opening on 1st May in Shanghai downtown, visitors will enjoy onsite how-to training and hairstyling from professional stylists during the event.

(Date: May 1st – May 7th, 2021. Time: 10:00 – 22:00. Address: South B1-C, Jing’an Kerry Centre Mall, No.1515 West Nanjing Rd, Shanghai)