Chocolate brand, Elizabeth Shaw, launches new consumer campaign


Classic chocolate brand Elizabeth Shaw is launching a new consumer campaign, aiming to tap into the market for all year round chocolate consumption ‘Making Every Moment Special’ will be the brands new ethos going forward. The first phase of the campaign will be the launch of a competition through a specially designed microsite, whereby consumers can log on and nominate someone who is celebrating something special, be it a wedding or birthday to receive free chocolates.

The concept has come about after numerous research that looks into the times and emotions surrounding chocolate. Hayley Coggins, product manager at Elizabeth Shaw, said: “Eating chocolate is a special moment, it is that time when we sit and enjoy something which makes us feel great, it can happen anytime and anywhere. At Elizabeth Shaw we want to bring together chocolate with special moments in a person’s life and have created a campaign to make every moment special, celebrating these life moments.

Entries to the competition will be able to visit and nominate a loved one to be in with the chance of winning them a luxury hamper from Elizabeth Shaw along with a handwritten note from the team. Each week 3 winners will be picked from three different categories ‘Special Moments’ ‘Weddings’ and ‘Births’.

The microsite will run for six months, during which time Elizabeth Shaw will be rolling out activity for ‘Making Every Moment Special’ on social media and launching NPD to align this.