Chopping boards and tripods among fastest-growing product sales in last three weeks

The products showing the fastest growth in online sales over the past three weeks include chopping boards, tripods and laundry baskets, data from tech firm Emarsys shows.

The top-five list, which compares sales in the last three weeks with sales in the three weeks prior, are:

  1. Chopping boards (75% increase)
  2. Food processors (61% increase)
  3. Barbecues (51% increase)
  4. Tripods (51% increase)
  5. Laundry baskets (49% increase)

Conversely, the products showing the sharpest decline in consumer interest over the past three weeks include yoga mats (down 74%), weights (down 71%), treadmills (down 64%) and exercise bikes (down 62%) as the health market returns to normal after the initial lockdown spike.

These trends were identified by Covid-19 Commerce Insight, a joint project between leading customer engagement platform provider Emarsys and data analytics provider GoodData showing the impact the impact of Covid-19 on consumer confidence.

Alex Timlin, senior vice president of verticals at Emarsys, who has been analysing the data said: “We might be able to understand why chopping boards, food processors and barbecues make the top list, as people look to cook more during lockdowns, but tripods and laundry baskets make a surprising inclusion.

“It’s hard to explain why consumers are buying these at the moment — they’re hardly repeat-purchase-type products.”

The tool used by Emarsys to identify these trends draws on more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of ecommerce activity and trends — a key indicator of overall economic conditions in these unprecedented times.

Key insights from Covid-19 Commerce Insight include how the pandemic is affecting the number of online consumer transactions, order numbers, the average order value, types of items purchased and more — in any industry and region in the world — in context of the extraordinary measures taken by governments globally.