The products showing the fastest growth in online sales over the past three weeks include chopping boards, tripods and laundry baskets, data from tech firm Emarsys shows.
The top-five list, which compares sales in the last three weeks with sales in the three weeks prior, are:
- Chopping boards (75% increase)
- Food processors (61% increase)
- Barbecues (51% increase)
- Tripods (51% increase)
- Laundry baskets (49% increase)
Conversely, the products showing the sharpest decline in consumer interest over the past three weeks include yoga mats (down 74%), weights (down 71%), treadmills (down 64%) and exercise bikes (down 62%) as the health market returns to normal after the initial lockdown spike.
These trends were identified by Covid-19 Commerce Insight, a joint project between leading customer engagement platform provider Emarsys and data analytics provider GoodData showing the impact the impact of Covid-19 on consumer confidence.
Alex Timlin, senior vice president of verticals at Emarsys, who has been analysing the data said: “We might be able to understand why chopping boards, food processors and barbecues make the top list, as people look to cook more during lockdowns, but tripods and laundry baskets make a surprising inclusion.
“It’s hard to explain why consumers are buying these at the moment — they’re hardly repeat-purchase-type products.”
The tool used by Emarsys to identify these trends draws on more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of ecommerce activity and trends — a key indicator of overall economic conditions in these unprecedented times.
Key insights from Covid-19 Commerce Insight include how the pandemic is affecting the number of online consumer transactions, order numbers, the average order value, types of items purchased and more — in any industry and region in the world — in context of the extraordinary measures taken by governments globally.
