Christmas arrives at Hamleys, Regent Street, with festive offers, seasonal activity and toy exclusives


Christmas has arrived at Hamleys’ iconic toy store on Regent Street, where there is a host of special festive activities and exclusive offers for families and Christmas shoppers to enjoy.

Singing elves, a snow machine and festive décor will help transport visitors to a winter wonderland of fun, laughter and theatre. The store’s centrepiece once again promises to be its ‘Meet Father Christmas’ experience in the Hamleys Party Room which has been transformed into Santa’s very own living room.

Each elf visiting the experience will meet Saint Nicholas himself, play seasonal games and take part in fun activities such as singing, dancing and an intimate storytelling around the cosy fire. Running from Saturday 24 November until Monday 24 November, visitors to the experience will also be gifted exclusive goody bags, festive snacks and in-store surprises. Spaces can be booked now by visiting

Shoppers also have the chance to receive festive discount vouchers on purchases over £50, which are available from  – claim your voucher now.

As a further stocking filler, the first 150 visitors to the store each day from Wednesday 12 December until Christmas Eve will receive an exclusive, free LEGO Christmas Tree so they can re-crate the holiday magic at home. Children and families can keep an eye on the Hamleys Facebook and Twitter pages for further announcements on when the LEGO Christmas Tree will be available in-store.

For some festive fun, visitors taking an ‘Elfy’ with Hamleys’ singing elves have the chance to win £250 worth of Christmas gifts by posting their picture on Instagram using @HamleysOfficial #HamleysChristmas.

This Christmas, Hamleys, Regent Street will be supporting Evelina’s Children’s Hospital ‘Smile’ by donating a selection of toys to the hospital each time Hamleys sell a “Frosty the SnowBear” soft toy.

For more details on what’s on at Hamleys, Regent Street in the run up to Christmas please visit