Christmas home delivery and click and collect orders drives sales at Booths in challenging market

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Collect in-store orders drove sales

Collect in-store orders drove sales

Booths, the family owned regional food and drink retailer, has recorded modest gains on its Christmas results with a total sales increase of +0.6% in the six-week Christmas trading period (ending 3 January 2015). Like -for-like sales decreased by -0.8%.

In a highly competitive retail climate, growth was attributed to Christmas home delivery and collect in store orders which rose by 34%, as customers opted for online ordering.

Chairman Edwin Booth said: “Against the backdrop of a challenging retail market coupled with food deflation, sales at Booths held up reasonably well. As a comparison, our performance in Christmas 2013 was the best ever with sales up by over +6%, so we had a big sales target to hit in an increasingly volatile grocery market.”

2014 was a pivotal year for Booths as they trialled a “Deliver to the Nation” scheme which delivered orders to remote parts of Scotland, London and the South of England, a first in Booths’ 167 year history.

Booths: staff learnings from Christmas

Booths: staff learnings from Christmas

“The sharp increase in click and collect orders did really stretch us, as it did our competitors. Our staff put in some pretty heroic efforts to get orders out, and I’d like to pay tribute to the supreme efforts made by everyone at Booths.  We’ve learned a great deal from this Christmas, and have taken tremendous encouragement from the affection our customers have for Booths.”

“With one season of UK delivery under our belt, we’re looking forward to refining and expanding our service in 2015.”