Clarins UK has partnered with London based digital agency Green Park Content to launch a new online media platform called ‘Beauty Daily’. Designed as an editorial destination hosted on beautydaily.clarins.co.uk, Beauty Daily brings together data-driven, life-enhancing tips and honest advice to help solve the problems modern women face.
Beauty Daily will showcase expert insight from Clarins UK, industry insiders and award-winning professionals such as dermatologists, doctors, wellness consultants, make-up artists, nutritionists and more. Readers will be able to seek trustworthy, scientifically proven advice around the topics of skincare, makeup, lifestyle and culture through a series of listicles, how-to’s, interviews and features.
The new hub will enable Clarins UK to further develop authority within the beauty and wellness space, as well as increase online visibility within the UK market. Bridging the gap between brand and publisher in a unique approach, Beauty Daily aims to connect and resonate with their audience, providing them with content that is influential, authoritative and has true news value.
Emilie Maunoury, digital, CRM & e-commerce director at Clarins, says: “We are thrilled to launch Beauty Daily by Clarins. This will help us connect with our core audiences on a deeper level within the UK market. With the rise of digital content, we want to ensure we provide true value to our consumers outside of our product offering and creating our own beauty and wellness hub is the perfect way to do this. Whether you want to find out how to perfect a red lip or are looking for professional skincare tips from an expert, Clarins will be with you at every stage.”
To learn more about Beauty Daily, please visit: www.beautydaily.clarins.co.uk