Clarks, the international shoe retailer, has announced that it has gone live with a new voucher programme using the digital solution from digital consumer engagement expert Eagle Eye. Their platform, Eagle Eye AIR, allows retailers to easily connect with potential and existing customers to deliver relevant offers, rewards and services that can be redeemed securely through any point of sale.
Clarks has implemented Eagle Eye AIR to enable vouchers to be redeemed at all existing points of sale across its UK stores. The new digital initiative will be targeted to other businesses to allow them to distribute vouchers to their staff as part of an employee incentive scheme.
During the first phase of the project Clarks will be working with issuance partner, Maxim part of the Park Group, to distribute the vouchers via paper. Eagle Eye will supply unique codes for each voucher to ensure redemptions can be tracked and verified, reducing the risk of fraud. The vouchers are easily redeemed with the unique codes being tapped straight into the point of sale terminal for immediate verification.
The second phase will move to a completely digital solution with vouchers being issued via digital channels e.g. email, SMS, mobile. Implementing a full digital programme will enable Clarks to push the vouchers through multiple channels and consequently reduce operational costs by omitting the need to print. The unique codes enable easy tracking of each voucher from issuance through to redemption allowing the marketing team to completely understand customer shopping behaviour and use these insights to personalise marketing campaigns, ensuring a rapid ROI.
Phill Blundell, CEO, Eagle Eye, said: ‘We’re very pleased to be launching this new digital program with Clarks as part of their new B2B initiative. It’s a step towards making voucher issuance and redemption a lot easier for Clarks and their customers enabling them to become more efficient from a cost and time perspective. ”
Dave Ross, programme manager, Clarks, said: ‘We are delighted to be partnering with Eagle Eye to support our new B2B Voucher initiative. Working with Eagle Eye has enabled us to implement a seamless and secure voucher offering across our retail landscape. The Eagle Eye AIR solution is a perfect fit for Clarks and is the first stage in further supporting our customers using best in class technology to deliver a premium service focussed on the customer experience.’