Moki, a software provider enabling cost effective management, security and analytics throughout the lifecycle of customer facing devices, has announced that Clarks, the iconic British shoe manufacturer and retailer, has selected Moki Total Control to deliver contextual and relevant digital experiences via LG tablets in its 566 United Kingdom and Republic of Ireland stores.
“In an increasingly omni-channel retail world, there can be disconnects between the online and offline experiences,” said Stephen Foulser, managing director UK & ROI at Clarks. “Digital automation from Moki enables us to deliver product information to store staff’s fingertips so they can keep customers engaged throughout their visit. This ensures our physical and online experiences mirror each other, while also increasing sales by reducing abandonment and maximizing up-selling and cross-selling opportunities.”
The first phase of a three-year, multimillion pound, digital automation programme for Clarks will use in-store customer facing devices to drive digital interactions and augment the way footwear is sold in brick-and-mortar locations. Clarks understood the challenges of deploying devices at such a scale as well as updating the software and apps remotely after the initial rollout. With Moki’s innovative ‘boot to configure’ experience, device deployment is substantially simplified by embedding Moki’s Total Control software in the device prior to shipping.
“We are delighted to work with a quintessential British brand like Clarks as it continues on a next generation customer engagement journey,” said Tom Karren, CEO of Moki. “In an increasingly digital world, the physical store is enjoying a renaissance with store staff at the heart of this transformation. Thanks to Customer Facing Devices, retailers can bridge digital and physical experiences delivered through contextual and relevant interactions in-store, which is where long-term brand loyalty is created and nurtured.”
With Moki’s Total Control software, devices can be fully deployed by a store employee, rather than an IT team. By unpacking the device and connecting to Wi-Fi, Moki’s software automatically fully configures the device, installs required apps and locks down the device, significantly reducing total cost of operations. Moki Total Control software effectively eliminates complexities associated with employee level administration of devices, enabling cost effective management, security and analytics throughout the lifecycle of customer facing devices. Moki’s implementation partner, Jade Solutions, will deploy its CROWD smart wireless solution and provision new devices throughout Clarks’ stores.
Customers today are expecting the best of online shopping experiences — such as easy customisation, instantaneous inventory and SKU level information and no-hassle checkouts — in brick-and-mortar stores. Moki’s customer facing devices power a physical and digital convergence, and are trusted by major global brands including Adidas, Estēe Lauder, Columbia Sportswear, Juilliard and the New York City Department of Health as they enhance customers’ experiences in physical locations.