Clavis Insight, a global leader in cloud-based online retail store analytics software for fast moving consumer goods (FMCG) manufacturers and retailers, has appointed Supriya Chaudhury as chief marketing officer (CMO).
Chaudhury, a marketing executive with over 20 years’ experience, will lead Clavis Insight’s global marketing functions including marketing strategy, thought leadership, brand development, and marketing communications.
She joins Clavis from Kantar Retail where she was also CMO. Previously Chaudhury has held senior marketing positions in FMCG leaders such as Procter & Gamble, Gillette, Unilever and Ocean Spray. She also worked at retail analytics heavyweight, Nielsen, where she was vice president, global client consulting.
“Supriya’s background in retail analytics and her experience in the fast moving consumer goods sector make her a great addition to the company,” said Garry Moroney, chief executive officer, Clavis Insight. “We’ve already established a market leading position with our online store analytics and insights platform. Supriya’s expertise will enable us to extend and consolidate that lead, as more global FMCG companies adopt our cloud-based solution.”
“E-commerce is changing the way consumers shop, and Clavis delivers new and insightful analytics that help fast moving consumer goods manufacturers and retailers to navigate the new reality,” said Supriya Chaudhury, CMO Clavis Insight. “I’m looking forward to working with some of the world’s largest food and beverage, personal care, and household products companies as they strive to optimise their online business.”
Clavis Insight has made a number of significant hires since the start of the year to boost its FMCG and data analytics capabilities. In May the company announced the appointment of Danny Silverman and Declan Kearney, as vice presidents of business consulting services and of strategic alliances respectively. During the summer Clavis added industry analytics veteran, and former Kantar Media Compete UK managing director, Jeremy Radcliffe to its senior team in the UK, and at the same time appointed Justin Bomberowitz as e-commerce analyst in the US. Justin joined Clavis from the analyst firm RetailNet Group.
“It’s great to have another person of Supriya’s expertise and experience join our team,” said Moroney. “In the coming months we will continue to grow our personell and expand our market presence, to further reinforce our position as the leading provider of online retail store analytics in the FMCG sector.”