Clearpay, a leader in “Buy Now, Pay Later” payments known as Afterpay outside the U.K. and Europe, has announced it has reached two million active UK customers, showing the continued rise of the BNPL service as it reaches its second anniversary in the UK.
Dovetailing with the rise in users, Clearpay has unveiled its first major global brand campaign entitled ‘Pay Better’. The multi-million pound, cross channel campaign shines a light on the ways consumers can reclaim control of their financial lives and not just pay later, but pay better. The campaign also coincides with the grand reopening of British retail and will see high impact billboards, taxi wraps, bus wraps and more rolled out across the UK.
The campaign can be seen in more than 17 markets worldwide- including London, Manchester, Birmingham, Leeds, Liverpool, Nottingham and more in the U.K.
Clearpay’s head of UK Rich Bayer said: “It is an exciting time at Clearpay, hitting our 2 million customer milestone alongside our Pay Better campaign launch. All of this comes just as we are reaching our two year anniversary in the U.K. We are excited by the growth and opportunity in this market, and look forward to continuing to offer a way to pay that empowers customers to budget and pursue financial wellness.”