Central England Co-op shoppers can show ‘goodwill to all’ this Christmas by enjoying the retailer’s Irresistible product range and raising money to help tackle food poverty.
Throughout December, any purchase made in the retailer’s 242 food stores of products from its Irresistible range will see Central England Co-op donate five per cent from the sale of each product to FareShare Midlands to help ensure families struggling in these uncertain times can enjoy Christmas without fear of going hungry.
The Society is continuing to work with long-term partner FareShare Midlands to provide vital food during the winter months that will help ensure people at risk continue to eat well and stay healthy.
Hannah Gallimore, Central England Co-op Corporate Responsibility Manager, said: “Our long-standing relationship with FareShare has had a life-changing impact for people in our communities in the years we have been working together and as the demand for support continues to grow during these uncertain times we are proud to stand with them to help those in need.
“Christmas is the time of goodwill to all and therefore we are delighted to continue our work with FareShare on this campaign to tackle food poverty and help provide a Christmas boost for the families it works with.
“We know our kind-hearted customers will be more than willing to support by picking up products from our fantastic Irresistible range in their local shop, and by doing so giving the charity a boost and helping those families in need at this special time of the year.”
Co-op’s popular Irresistible range covers a huge array of products including lots of festive treats such as Co-op Irresistible Mince Pies, Co-op Irresistible Yule Log, Co-op Irresistible Christmas Pudding and Co-op Irresistible Pigs in Blankets, as well as all-year round favourites such as Co-op Irresistible Triple Chocolate Cookies and Co-op Irresistible Prosecco.
This continued focus on tackling food poverty compliments years of work by the retailer and its partners to try and alleviate the issue in its communities.
It has long campaigned for more to be done to ensure that no child ever goes hungry and works with over 65 food banks as well as FareShare Midlands to help create hundreds of thousands of meals for those at risk falling into food poverty throughout the year.
Simone Connelly, director for FareShare Midlands, said: “We’re thrilled to partner with Central England Co-op again and receive the support of its generous customers through their Christmas purchases.
“This year has been difficult for so many people, and Christmas time often puts extra financial pressure on families already struggling. Every penny raised will support us to get important food supplies to people needing a helping hand this Christmas, and we’re hugely grateful to everyone who donates.”