Central England Co-op is backing a social enterprise set up to tackle period poverty by stocking its products on its shelves.
The community retailer, which has over 200 food stores across 16 counties, has linked up with Hey Girls to sell the pioneering sanitary pads and menstrual cups.
Founded by Celia Hodson with the help of her two daughters, Kate and Becky, Hey Girls sells a full range of period products on a ‘buy one give one’ model – meaning for every pack purchased another is donated to a girl or woman in the local area in need.
Debbie Robinson, Central England Co-op chief executive, said: “Period poverty is something that impacts women across not just the UK but the entire world.
“This is why we are delighted to be able to support a great social enterprise like Hey Girls and its efforts to tackle the issue through its ground-breaking scheme.
“As a community retailer, this fantastic gesture by Hey Girls perfectly sits with our values and principles and our efforts, with the help of our customers and members, to make a real difference for our communities.”
Hey Girls Daytime and Overnight Sani Pads (£3.25) and Menstrual Cups in sizes small (£8.95) and large (£8.95) are now available in selected Central England Co-op food stores.
Celia Hodson, founder of Hey Girls, said: “Gaining a listing in one of the UK’s largest independent co-operatives, owned by thousands of its members, gives us a real buzz.
“Central England Co-op customers selecting a Hey Girls product in store know the more period products we sell, the more period product we can donate to their local community. Box for Box. Simple – that’s why we’re different from all the other product manufacturers and why our values align completely with Central England Co-op.”
Central England Co-op also supports efforts to tackle this issue for its all-year round food bank appeal. As well as collecting items of food for people in need, the retailer also encourages members and customers to donate sanitary items.