Co-op launches its latest ‘On the Go’ store with first ground coffee counter at Baker St, London

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Co-op has opened a new-look convenience store in the heart of West London this week (7th July) following a £2.1m investment which will support up to 50 jobs in the local community.  

The brand’s third on-the-go store in London, will showcase Co-op’s first coffee counter featuring our own Ever Ground Coffee, with the addition of two Ever Ground coffee machines in the main store.

The new 2,168 sq. ft store on Baker street will run on 100% renewable electricity, opening between 7am-11pm seven days a week.

The Ever Ground brand offers 100% Fairtrade products, including Fairtrade coffee, Fairtrade hot chocolate, Fairtrade sugar, and Fairtrade Co-op 99 tea. The counter will serve all this and more, with a range of hot food and instore bakery items.

Jenna Thomas, Co-op coffee buyer said: “We’re really looking forward to bringing the new concept store and coffee counter to Baker Street. With its fantastic location within the station, we will offer ease, speed, quality and convenience for commuting consumers in the city. Fairtrade is central to our core business values and we are delighted to support the scheme in this new concept with our new, full-bodied, great tasting freshly ground coffee, that’s grounded in good.”

A greater understanding of our customers in these locations has resulted in creation of a grab and go proposition in an environment that’s modern, fresh, inspiring and speedily facilitates the on the go shopping experience.

The new store will also have a free water refill station, an I-squeeze orange juice machine, Robinsons Frozen Drinks and a F’real Milkshake machine. Other tasty treats available include Hot food, impulse bakery products, Yo Sushi and Dots Donuts, as well as our Sandwich, salads, pasta, snacking and chilled drinks ranges  which completes the Grab and go Mission, alongside an improved focus on fresh, healthy produce. Ready meals and pizzas, award-winning wines, free-from and vegan products, Fairtrade and everyday essentials are also widely available.

Contactless card payment limits are increased to £45 and online click and collect and home delivery through Co-op’s own online shop – coop.co.uk/shop make it easier, quicker and safer to shop.

Customers can also manage their parcels through the DPD Parcel services.

Students in the area who are TOTUM cardholders can pocket a 10% discount off groceries at the Co-op.

Co-op colleagues at Co-op Baker St were honoured to have Stevie Spring CBE, Chairman of MIND, the mental health charity, officially cut the ribbon to the store. In honour of the launch, the Baker St store has donated £1,000 to MIND, a cause heavily supported by the Co-op.

Stevie Spring CBE, Chairman of Mind and Non-Executive Board Director at Co-op said said “Coop makes a difference in every community we join. This one is a buzzy, busy one welcoming locals as well as members and customers from all over London. And the world!”

Muhammad Rahman Co-op area manager, said: “We’re really excited to open the new store on Baker street and to have the opportunity to bring our first Ever ground coffee counter to such a busy vibrant area.

Co-op is committed to making a difference locally and we have worked to develop the range, choice, products and services that will create a really compelling offer in the area. We hope to improve the convenience offering for busy commuters and local residents alike.”

In addition to unlocking additional value and personalised offers, Co-op Members also make a difference to local causes, with Co-op now donating 2% to community causes every time a Member swipes their Membership card when buying own-branded products.

Co-op’s Community Shopping Card makes it easier for those self-isolating or who have been instructed to stay at home to shop and pay for their essentials – cards can be purchased or topped-up by calling 0800 029 4592, enabling friends, families, neighbours or volunteers to shop on their behalf in store.

Co-op is offering a limited edition, Cotton tote bag designed by London marketing agency Sister that pays homage to iconic landmarks, available for a limited time, whilst stocks last in stores.