Co-op makes its comeback to Soho following £700,000 investment


After a six year hiatus from the area, Co-op plans to open a new-look convenience store in the heart of Soho next week (2 June) following a £700,000 investment which will support up to 30 jobs in the local community.

The new 2,320 sq ft store on Berwick Street will run on 100% renewable electricity, opening between 7am-11pm seven days a week.     

The store includes a bakery, Costa Coffee machine and offers tasty treats including Yo Sushi and Dots Donuts. It also serves hot food, alongside an improved focus on fresh, healthy produce. Ready meals and pizzas, award-winning wines, free-from and vegan products, Fairtrade, food-to-go and, everyday essentials are also widely available.

A Water Tap has been fitted in the store that allows customers to refill their own water bottles for drinking purposes. It also allows donations to be made to water charities with the touch of a button.

To celebrate the launch, Co-op is offering a limited edition, Cotton tote bag designed by London marketing agency Sister that pays homage to iconic landmarks in the area.

Emma Moe-Dean, design director Sister London says: “Our agency is based in Soho, so it was great to create a design for this iconic area. With Soho being a vibrant, energetic neighbourhood, known for its music, eateries, and fabric shops, it was important to encapsulate this within the design. The design takes on a bold comic style aesthetic, with the illustrations intertwining and overlapping with each other, to reflect Soho’s spirit and bustling community, with references to the local market, record shops, fabric stores and its neon lights.”

Contactless card payment limits are increased to £45 and online click and collect and home delivery through Co-op’s own online shop – make it easier, quicker and safer to shop.

Students in the area who are TOTUM cardholders can pocket a 10% discount off groceries at the Co-op.

Krishna Yadav, Co-op store manager, said: “We’re really excited to have returned to Soho with a modern new store that has so much to offer. After six years of being away from the area, Co-op is committed to making a difference locally and we have worked to develop the range, choice, products and services that will create a really compelling offer in the area. We hope to improve the convenience offering for busy commuters and local residents alike.

In addition to unlocking additional value and personalised offers, Co-op Members also make a difference to local causes, with Co-op now donating 2% to community causes every time a Member swipes their Membership card when buying own-branded products.

Co-op’s Community Shopping Card makes it easier for those self-isolating or who have been instructed to stay at home to shop and pay for their essentials – cards can be purchased or topped-up by calling 0800 029 4592, enabling friends, families, neighbours or volunteers to shop on their behalf in store.