Co-op raises the ‘steaks’ with new vegan range


Co-op extends its vegan offer with 18 new lines going into stores from today (Wednesday 6 January), which includes its first 100% vegan steak and a take on the classic pork pie. 

The convenience retailer is doubling its plant-based offer with 18 new lines joining Co-op’s own-label range, GRO from this week. Amongst the new additions, vegan alternatives to steaks and pork pies will be available alongside meals that celebrate the deliciousness of vegetables such as a spiced squash and cauliflower pie. 

Exclusive research from Co-op’s Ethical Consumerism 2020 report reveals that the vegan market has more than doubled in the last decade, worth £1.1BN, up from £565m in 2011. The rise in demand is set to continue as more than half of Brits feel inspired to become vegan, with nearly a quarter saying their attitudes towards the environment and health have become more important in the last 12 months˖.

Co-op is the fastest growing retailer for plant-based sales according to Kantar* and its GRO range is aimed at the ever-growing number of shoppers looking for meat and dairy-free foods. The new offering is the latest in a string of activity for the retailer who this month also announced it has switched some sweetshop favourites from its confectionary range to be 100% vegan friendly.

Breige Donaghy, director of delicious food, said: “As a convenience retailer with stores in every postal area, it’s important that we cater for all our shoppers. Growing our plant-based offering will continue to be a priority for 2021 and our expert team of developers have already created some amazing new products to kick start the new year.”

Co-op also has a strong vegan wine offering, with almost 220 lines its range. The retailer has also long-campaigned against animal testing and was the first major supermarket to move its entire own-brand toiletry and household product ranges to the Cruelty Free International “Leaping Bunny” standards.

Highlights from the new GRO range, include:

GRO Teriyaki Mushroom Noodles (380g, £2.95)

Teriyaki mushroom noodles with roasted ‘shrooms, leafy choi sum, soya beans & spring onions.

1 of your 5 a day. Available in selected Co-op stores from 6 Jan.

GRO Roots Rostis (2s/238g, £2.50)

Vibrant root vegetable rostis topped with a creamy butternut puree and dried cranberries and pumpkin seeds.

Low saturated fat/source of fibre. Available in selected Co-op stores from 6 Jan.

GRO Spiced Squash & Cauliflower Pie (175g, £2.50)

Butternut squash, cauliflower, chick peas and spinach in a spicy coconut milk sauce encased in shortcrust pastry with a crumble topping. Serves 1.

Available in selected Co-op stores from 6 Jan.

GRO Arrabbiata Ravioli (300g, £2.80)

Gluten-free pasta parcels filled with tomato, chilli. Dress with olive oil. Serves 2. Gluten free. Available in selected Co-op stores from 6 Jan.

GRO Sizzle Steaks (2s/200g, £3.00)

Tender, marinated vegan steaks made with shrooms & plant protein.

Source of fibre/high in protein. Available in selected Co-op stores from 6 Jan.

GRO Vegan Pies (4s/200g, £2.50)

Seasoned filling made with soya protein, onion and potato in a crispy baked pastry.

Available in selected Co-op stores from 6 Jan.

GRO Chick’n Kievs (2s/260g, £3.00)

Made with tasty plant protein and a roast garlic filling coated in a crunchy breadcrumb coating.

Available in selected Co-op stores from 6 Jan.

GRO Linguine Meatball Marinara (350g, £2.95)

Linguine pasta with a mildly spiced tomato sauce, ‘shroom meatballs, SunBlush® tomatoes, vegan mozzarella and parsley.

one of your 5 a day. Available in selected Co-op stores from 6 Jan.

GRO Mushroom & Spinach Wellington (2s/426g, £3.75)

A mushroom and seitan base, topped with a coconut oil-based sauce, spinach and sliced portabella mushrooms, wrapped in puff pastry and sprinkled with pine nuts.

Available in selected Co-op stores from 6 Jan.