Co-op re-launches membership proposition

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Today, the Co-op is relaunching its membership offering and introducing more great value personalised offers to new and existing members alike in its food stores, while doubling funds being given to community groups.

Top spending customers can save almost 150% more with the new proposition, by utilising the biggest discounts they are offered, combined with their reward for own-brand purchases (2p for every £1), totalling £187.98 per year. Making the most of the personalised offers, and their new membership reward would see them get £15.66 a month – a rise of £9.66 on the current membership reward. They can then add this to the in-store member only promotions and pricing that will be running in the stores every month.

Members using the new Co-op app will be able to select up to two offers each week from a unique and personally tailored shortlist – for launch week, this includes an opportunity to redeem a free Co-op ‘Irresistible’ 100g chocolate bar.

In addition, members will also be eligible for exclusive in-store deals – expected to be worth £10 of savings per member in October alone – and will see 2p in every pound spent on Co-op branded products added to their membership rewards balance. A further 2p per pound will also be given to good causes operating in UK communities; double what had been shared before the relaunch.

Savings can also be made on funerals, insurance policies and legal products and services, including up to £125 off a funeral, 10% saved on some insurance policies and £100 off probate charges.

Co-op colleague members will also see their employee benefits increase as they will now enjoy 20% discount on Co-op branded products and 10% on branded in all Co-op food stores, alongside a wide range of colleague member discounts, ranging up to 25%,  on services from the other businesses within the group.

Matt Atkinson, the Co-op’s chief membership officer, said: “The Co-op was founded to share the value we create with our members and with their communities. Refreshing our membership offer will allow us to do both of these things in a much bigger way. Since 2016 the community reward has generated £70m of community investment, and now we are doubling the amount.  With our members help we can do something very significant for our local communities, whilst also giving bespoke, personalised value to our members with offers designed to better meet their needs.”

As well as unlocking value in food stores, members are eligible for other major discounts across the Co-op group:

BusinessIndividual member rewards
Funeralcare and life planningTiered discounts from £50 to £125 Members will receive £25 to spend with the Co-op on purchase of a simple funeral plan and £50 to spend with the Co-op on purchase of other set plans/tailormade plans 
Insurance10% off travel insurance and 5% off life coverThree months free pet insurancePersonalised discounts for Car and Home Insurance
Legal2% off will, lasting power of attorney, selected fixed price family services£100 off probate & estate administration