The Co-op is set to add a little extra fizz to this year’s Belladrum Tartan Heart festival in Beauly, near Inverness, as it is announced as the event’s exclusive Prosecco supplier.
As well as being voted top in a Which? poll to find the best Prosecco on the high street, the Co-op’s Italian sparkler has won a clutch of top awards and it will be available for festival goers to buy at on-site bars across the festival site. The Co-op pop-up shop will also be back by popular demand, offering festival goers and campers a wide variety of products including drinks and snacks, freshly baked bread and toiletries.
Also new for 2017 is a Co-op members’ area which will give revellers with a Co-op membership card the chance to enjoy the festivities from a relaxed community area where they’ll also be able to sample an array of delicious Co-op food.
Taking place from 3rd to the 5th August, Belladrum is a family-friendly, independent festival that has built a reputation for its eclectic line-ups, offbeat non-musical entertainments and its all-ages approach. Now in its 14th year, artists set to headline the 2017 extravaganza include Franz Ferdinand, The Pretenders, Sister Sledge and KT Tunstall.
Alasdair Fowle, Co-op’s marketing manager said: “Belladrum is a fantastic summer celebration enjoyed by thousands of festival goers, so it’s absolutely fitting that the Co-op’s award-winning Italian Prosecco will be available exclusively across the site.
“Together with our pop-up shop, which will stock an array of festival essentials, and our new Co-op members’ area, we hope revellers have their best ever Belladrum!”
Joe Gibbs, the festival founder, commented: “The Co-op is the perfect partner for us with its emphasis on community values and recycling. And having the Co-op’s Prosecco – which I can vouch is delicious – will put the pop back into pop music.”
And in another new first, local radio station MFR will be supplying the soundtrack in the Co-op members’ area across the festival weekend, with popular presenters taking to the decks, including the Breakfast Show’s Grace Wylie and the Home Run’s Dan Gilchrist.
MFR’s station director, Dawn Murray, said: “MFR is absolutely delighted to be partnering with the Co-op at this summer’s Belladrum Tartan Heart Festival. Not only is music at the centre of everything we do, but we also love engaging with our audiences in a fun and relevant way. We have a fantastic relationship with the Co-op and over the years they have given an incredible amount of support to our charity MFR Cash for Kids. Fingers crossed that the sun is shining at Belladrum this August!”
Belladrum festival won a VisitScotland Thistle Award in 2009 and is a past winner of the Grassroots Festival Award at the UK Festival Awards, the festival industry’s ‘Oscars’.