The Co-operative Food is extending its ready-to-cook Eat In range with a selection of seven new products, which it claims provide great alternatives to home-cooked dishes.
At the same time, the entire Eat In range is re-launching with a fresh new look in Co-operative Food stores nationwide.
The Eat In range consists of ready-prepared, main meals and side dishes for two that can be easily cooked in the oven and served up with no fuss, the Co-operative says.
All the chicken and pork used in the range is British and reared to The Co-operative’s higher-welfare Elmwood standard, and the other meat and fish used is also British.
Several of the dishes in the range have green dots on the packaging, indicating they are low in fat or saturated fats, or provide one of your five a day.
Kate Jones, head of product development at The Co-operative Food, said: “The Eat In range is being extended due to the rise in popularity of these ready-prepared products. We’re seeing more people choosing to stay in and cook a meal rather than spending money on an expensive meal out, and these delicious dishes are perfect for these occasions.”
A selection of new dishes, including a pork loin joint with barbecue drizzle and a vegetable tagine, will join the existing Eat In range on 17 October 2012, to provide shoppers with fresh new products and even more choice, the retailer said.