Co-operative Food launches food to go ranges under new Loved by Us own brand

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New food to go lines under Loved by Us label

New food to go lines under Loved by Us label

The Co-operative Food is launching a new Loved by Us private label and relaunching its food to go range under the brand this autumn with 30 new lines. 

Existing favourites will be given a makeover too, with new recipes and ingredients, making The Co-operative Food the ideal location for food on the move, whatever the time of day, the retailer claims.

Rolling out from 9 September 2013, the new food to go range will be the first to be launched into The Co-operative’s Loved by Us brand, which it said is being introduced to reflect its love and passion for food. The food to go range starts The Co-operative’s journey into a new direction for its fantastic food products, the company said.

The range includes a food to go breakfast offering including Syrup Porridge. Made with small oats, oat bran, semi-skimmed milk and sweetened with syrup, this easy-to-heat pot is microwaved for just one-and-a-half minutes. Rrp is £1.00 a pot.

There are three new smoothies: Berridelicious, raspberries, strawberries and blackcurrants; Strawberryana, a smooth mix of sweet strawberries and banana; and Fruity and Rooty, with an orange juice base and banana and ginger puree.

There are also new hot or cold breakfast rolls: free-range egg and bacon; and egg and tomato.

Moving on to lunch, and reinforcing The Co-operative’s commitment to British farmers, all of retailer’s own-brand standard range sandwiches, salads, flatbreads and wraps will contain 100% British meat, poultry and fish, wherever possible; British free-range egg and British or Irish cheese.

Classic sandwiches will be improved with softer breads and extra fillings, the Co-operative said. The prawn sandwich, for example, has 25% more prawns than before.

The lunch range also features Middle Eastern and Indian-style flatbreads; wraps and sushi-inspired Futo rolls. Lines include a Hoi Sin Duck Futo Roll and Harissa Salmon Flatbread. 

There’s a new range of lunchtime salads, inspired by world cuisine. They include a Lebanese Chicken Salad featuring bulgur wheat, lentils, dried apricots and sultanas, topped with marinated chicken and accompanied with a houmous and chemoula drizzle.

New food to go desserts include Blackforest Dessert, a chocolate mousse with cherry compote, chocolate sponge and dark chocolate curls; Lemon Curd Surprise Mini Muffins and a Fruity Coconut Macaroon.

Shoppers will still be able to pick up a lunchtime meal deal – a selected sandwich or salad, with a snack such a fruit pot, dessert pot, crisps or chocolate, and a bottle of water, fruit juice or fizzy drink for £3.00.