Co-operative Food launches food to go ranges under new Loved by Us own brand

New food to go lines under Loved by Us label

New food to go lines under Loved by Us label

The Co-operative Food is launching a new Loved by Us private label and relaunching its food to go range under the brand this autumn with 30 new lines. 

Existing favourites will be given a makeover too, with new recipes and ingredients, making The Co-operative Food the ideal location for food on the move, whatever the time of day, the retailer claims.

Rolling out from 9 September 2013, the new food to go range will be the first to be launched into The Co-operative’s Loved by Us brand, which it said is being introduced to reflect its love and passion for food. The food to go range starts The Co-operative’s journey into a new direction for its fantastic food products, the company said.

The range includes a food to go breakfast offering including Syrup Porridge. Made with small oats, oat bran, semi-skimmed milk and sweetened with syrup, this easy-to-heat pot is microwaved for just one-and-a-half minutes. Rrp is £1.00 a pot.

There are three new smoothies: Berridelicious, raspberries, strawberries and blackcurrants; Strawberryana, a smooth mix of sweet strawberries and banana; and Fruity and Rooty, with an orange juice base and banana and ginger puree.

There are also new hot or cold breakfast rolls: free-range egg and bacon; and egg and tomato.

Moving on to lunch, and reinforcing The Co-operative’s commitment to British farmers, all of retailer’s own-brand standard range sandwiches, salads, flatbreads and wraps will contain 100% British meat, poultry and fish, wherever possible; British free-range egg and British or Irish cheese.

Classic sandwiches will be improved with softer breads and extra fillings, the Co-operative said. The prawn sandwich, for example, has 25% more prawns than before.

The lunch range also features Middle Eastern and Indian-style flatbreads; wraps and sushi-inspired Futo rolls. Lines include a Hoi Sin Duck Futo Roll and Harissa Salmon Flatbread. 

There’s a new range of lunchtime salads, inspired by world cuisine. They include a Lebanese Chicken Salad featuring bulgur wheat, lentils, dried apricots and sultanas, topped with marinated chicken and accompanied with a houmous and chemoula drizzle.

New food to go desserts include Blackforest Dessert, a chocolate mousse with cherry compote, chocolate sponge and dark chocolate curls; Lemon Curd Surprise Mini Muffins and a Fruity Coconut Macaroon.

Shoppers will still be able to pick up a lunchtime meal deal – a selected sandwich or salad, with a snack such a fruit pot, dessert pot, crisps or chocolate, and a bottle of water, fruit juice or fizzy drink for £3.00.