The Co-operative Food has launched an in-store communications campaign to highlight key messages and offers.
The campaign, called A Good Deal for You, aims to increase visibility for The Co-operative’s latest promotions and deals.
Marketing communications company, APS Group, managed the print production and distribution of the new point of sale campaign, and the communications materials have now been rolled out to all 2,800 Co-operative Group food stores nationwide.
Andrew Mann, customer director for The Co-operative Food, said: “The in-store communications refresh is designed to provide shoppers with information beyond the usual money-saving and ‘big deals’ initiatives. Working alongside APS, we selected a softer design and approach that updated the traditional value messaging. The ‘A Good Deal for You’ POS displays will also act as a navigational tool during key events such as Valentine’s Day, helping our customers discover a smarter, more inspirational way to shop.
“Using our green colour scheme and softer lettering, the new communications campaign is also designed to encourage customer confidence around the fantastic quality of Co-operative own-brand products.”
The campaign is the largest project that APS has ever carried out for The Co-operative Food, encompassing distribution as well as print and production services. It forms part of a larger contract that sees APS provide print and associated marketing services to other Co-operative Group businesses.
Andrew Gore, account director at APS, said: “We already have a strong working relationship with The Co-operative Group and have thoroughly enjoyed working with the team to deliver a solution that has both modernised and lifted The Co-operative Food’s in-store signage. The whole campaign is centred on the customer, and has already received very positive feedback from customers and staff.’’