Co-operative Food relaunches and extends own brand cooked meats range


The Co-operative Food is extending and re-launching its own brand cooked meats range.

The redesigned packaging highlights the welfare, British sourcing and provenance messages of the products. All premium Truly Irresistible products are British and RSPCA Freedom Food accredited, and standard lines are British Red Tractor Farm Assured.

In addition, many of the products in the cooked meats range are on a permanent offer. Selected standard packs are two for £4.00 and thin sliced products are two for £2.00. Selected Truly Irresistible packs are two for £4.50.

New products to the range, launching in stores on 27 February 2013, include:

The Co-operative Truly Irresistible British Thick Carved Dry Cured Applewood Smoked Ham 100g

The Co-operative Truly Irresistible British Dry Cured Honey and Mustard Ham 100g

The Co-operative Truly Irresistible British Peppered Pork Loin 100g

The Co-operative British Silverside Sliced Peppered Beef (No Added Water) 100g

Three tasty slices of British Red Tractor Farm Assured silverside beef with a cracked black pepper crumb.

The Co-operative Spanish Tapas Selection 120g

The Co-operative German Sausage Selection 115g

Many other products in the range have been reformulated or have increased in size, the Co-operative said.

Kate Jones, head of product development at The Co-operative Food, said: “With savvy Brits still keeping a tight grip on purse strings, cooked meats are a great way to spice up lunchboxes, with endless combinations that can be made into tasty sandwiches or salads – and all for a fraction of the price of a pricy lunch out in a sandwich bar or cafe.

“Our range is great quality, with products developed to strict welfare and provenance standards. And, with a store in every UK postal area, it’s easy to pick up a pack on your way home from work.”