The Co-operative Food relaunches chilled pie range under Loved by Us banner

The Co-operative Food is extending and re-launching its chilled pie range with a selection of new lines and improved recipes – to inspire its customers with a variety of delicious pies that are perfect for a convenient meal and taste as good as home made, the retailer claims.

From 18 September 2013, the retailer’s wide selection of chilled pies will be re-launched with improved ingredients and even tastier flavours, said The Co-operative Food. As before, the range will contain 100% British meat and poultry wherever possible, reinforcing company’s commitment to supporting British farmers. 

The range will also be boosted with a selection of new tin pie lines, and many of the pies in the range, including classic ‘Chip Shop’ pies and family-sized favourites, will contain even more fillings, ensuring a satisfying eating experience for all pie enthusiasts, the retailer said.  

The pies will all be re-designed under The Co-operative’s new Loved by Us standard-range tier branding, which is said to be driven by the retailer’s love and passion for food, and as part of its aim to provide customers with delicious food conveniently.

New to the range are two Tin Pies – which are made in metal tins, resulting in a deliciously even and crisp pastry bake when the customer bakes them at home, The Co-operative said. The tin pies serve one person.