The Co-operative Food has been named the UK’s Convenience Store Pizza Retailer of the year at the Pizza, Pasta and Italian Food Association (PAPA) 2014 Awards.
Celebrating the best Italian Food industry, the accolade marks a successful year since the retailer re-launched its own-brand range of pizzas to create restaurant and takeaway-quality pizzas right on the doorstep, at a fraction of the cost.
Inspired by from authentic delicatessens found across Italy, The Co-operative’s pizza range introduced new recipes, bases and toppings including an exclusive ‘signature’ tomato sauce base used across its entire range – from Simply Value to its premium Truly Irresistible tier. Additionally, all Truly Irresistible pizzas feature authentic stonebaked bases made from a fermented sourdough recipe, which, for the first time, is hand stretched into traditional oblong shapes.
The retailer’s new Truly Irresistible Limited Edition Coppa Ham, Gorgonzola and Fig (490g, £4.50) also picked up the award for the most indulgent pizza for its delicious toppings of rich cured Coppa pork with strong, tangy Italian blue cheese, sweet fig chutney and mozzarella petals.
This successful re-launch was part of The Co-operative’s investment to become the number one convenience retailer delivering delicious food conveniently, with an increased focus on using 100% British meat and poultry, and great quality ingredients.
Helen Cave, The Co-operative pizza buyer, said: “We travelled across Italy – from Rome to Naples – to discover the art of creating an inspirational and authentic range and it’s great to be recognised in this way, and our shoppers love them too. We love coming up with delicious and exciting flavour combinations, which includes our latest Truly Irresistible Coppa Ham, Gorgonzola and Fig Chutney Pizza – definitely something indulgent for your Saturday night in!”