The Co-operative Group is claiming a first with the introduction of the UK’s first baskets on wheels made using 100% recycled plastic into its food stores.
The wheeled baskets of their kind are made from selected, cleaned plastic that would otherwise be sent to landfill or for incineration. The retailer – recently named Green Supermarket of the Year by The Grocer magazine – rolled out the first 100% recycled standard shopping baskets made from the same materials earlier this year.
The Co-operative claims the baskets on wheels, which allow the weight of the shopping to be supported by the basket and not the shopper, are ideal for Co-operative customers buying a larger number of products or for those who would rather not carry heavy items.
The baskets are currently being rolled out to Co-operative stores as they are refitted and will eventually be introduced to all food stores nationwide. By the end of 2010 there will be 8,000 recycled baskets on wheels in circulation, which, when coupled with the introduction of the 100% recycled standard shopping baskets, will save 75 tonnes of CO2 per year.