Co-operative introduces seasonal own brand range


Taste the Seasons: new seasonal own label range

The Co-operative has introduced a new own label range based on seasonal produce. Called Taste the Seasons, it will will be refreshed to reflect the British seasons throughout 2011.

According to the retailer, the range addresses the growing demand for seasonal foods and uses British seasonal produce.

The winter range – in stores now – includes Lentil & Smoked Bacon soup, Deep Fill Steak & Stilton Pie and Beef Stew & Dumplings.

All the products in the first part of the range are ideal winter warmers such as steaming soups, traditional casseroles and delicious family pies, says the retailer.